User Experience

Do you *really* understand your User Journey?

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the steps it actually takes, it begins to shed…

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The Difference Between UI and UX

We’re talking about this again? Okay. It’s simple. UI–or User Interface–is like the steering wheel and dashboard in a car. It’s the stuff you use to interact with and control a system. Turn the wheel and the car turns. Move a handle and the blinker comes on. Twist a knob and the air conditioning comes…

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The Biggest Design Problem on the Internet

Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I’ve seen corporate IT managers pull their hair out (literally) over one lazy employee’s weak password bringing down a network. We…

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Solid vs. Outline Icons: Which Are Faster to Recognize?

No doubt you’ve seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need to be easy to recognize in all sorts of situations,…

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User Experience Design in a Virtual World

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating.  Full disclosure: I haven’t been a gamer since the Atari 2600. For context, Fortnite is a massively popular “battle royale” game. By massively popular, I mean…

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Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before. While we start the design phase thinking about customer needs and goals, this process hasn’t been…

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UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love learning about what others do, but…

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