Design Process

Using Hypotheses to Make Better Decisions at Scale

We talk about assumptions and hypotheses a lot when we’re developing product strategy and making decisions on what to build. Whether you’re creating something new or rethinking an existing product, you have to make some bold choices about what include or omit, what to spend time building and what to postpone or neglect entirely. Ideally,…

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Using Exchange Theory to Guide Pricing Decisions

How do you decide whether something is valuable to you? What’s the right price for your product or service? How much is too much? Or too little? Unless you’re in a commodity market where you can use your competition’s prices as a guide (like domain names, airfare, or car tires), pricing a product is one…

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The Best Design Advice is 200 Years Old

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You’re not alone. I first heard of Ruskin years ago. The article linked below brought him back into focus. Read this, then read that. Ruskin…

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Ford Bets Big on Design Thinking

Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them. “the question hovering over the car industry is basically whether high-tech entrants such as Tesla and Google can learn…

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Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before. While we start the design phase thinking about customer needs and goals, this process hasn’t been…

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UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love learning about what others do, but…

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