Customer Experience

An Apple Event Without New Hardware?

You don’t have to go far to find someone talking about Apple’s latest announcements. There are a lot of opinions out there about what this announcement means and how Apple is attempting to transform itself into a media company. Those are knee-jerk reactions. It’s unlikely they’re trying to become a media business, but much more likely…

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The Biggest Design Problem on the Internet

Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I’ve seen corporate IT managers pull their hair out (literally) over one lazy employee’s weak password bringing down a network. We…

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Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before. While we start the design phase thinking about customer needs and goals, this process hasn’t been…

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UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love learning about what others do, but…

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