Posts Tagged ‘User Experience’

Solid vs. Outline Icons: Which Are Faster to Recognize?

No doubt you’ve seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need to be easy to recognize in all sorts of situations,…

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User Experience Design in a Virtual World

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating.  Full disclosure: I haven’t been a gamer since the Atari 2600. For context, Fortnite is a massively popular “battle royale” game. By massively popular, I mean…

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Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before. While we start the design phase thinking about customer needs and goals, this process hasn’t been…

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UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for work?” I actually love learning about what others do, but…

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Don’t Leave Behavioral Economics Behind

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In case you’re unfamiliar, Audible is Amazon’s subscription audiobook service where each month you pay $14.95 in…

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Sprinting Like a Designer

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds agile sprint other than software development? Let’s talk definitions: in agile delivery, work is…

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Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects? “Because I told you so” may work for parents, but it won’t get you…

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Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how could I choose just one of silver, gold and copper) and…

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Good UX Wouldn’t Be So Hard to Find

you must look closely to find good ux examples

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples. Last February I had to file my taxes, not an easy task given my status as a non-resident. I filled out the standard tax form and received money back from the government, only to realize later after a little…

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Is Flat Design Falling Flat With Users?

It’s no secret to anyone who has worked with me that I’m not a huge fan of flat design. It’s not that I don’t like the look of the design itself, but more that the clean lines and lack of depth makes it significantly more difficult for users to get where they want to go…

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