Posts Tagged ‘User Experience’

Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects? “Because I told you so” may work for parents, but it won’t get you…

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Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how could I choose just one of silver, gold and copper) and…

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Good UX Wouldn’t Be So Hard to Find

you must look closely to find good ux examples

As a UI designer, it is pretty easy to find yourself encountering bad UX design examples. Last February I had to file my taxes, not an easy task given my status as a non-resident. I filled out the standard tax form and received money back from the government, only to realize later after a little…

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Is Flat Design Falling Flat With Users?

It’s no secret to anyone who has worked with me that I’m not a huge fan of flat design. It’s not that I don’t like the look of the design itself, but more that the clean lines and lack of depth makes it significantly more difficult for users to get where they want to go…

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Radio Waves

J Cornelius and Eric Holtzclaw on the radio waves

It’s always a treat when one of our own graces the radio waves! This week, Nine Labs founder and president, J Cornelius, had the pleasure of sitting down with Eric Holtzclaw of the Eric Holtzclaw Show (11a-12p, weekdays). Eric is a “serial entrepreneur” with 20+ years experience, and he’s passionate about helping other self-starters along…

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Clearing the Clutter

I hate newspapers. Not news, just newspapers. I hate them because CLUTTER. Seriously, I feel like we should all pause and applaud the newspaper industry, because the amount of words, data, and images they cram onto any given page is remarkable. And there are so many pages. My grandfather sits and reads two full newspapers…

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Don’t Be Interface Incompetent

interface incompetent designs frustrate users

We’ve all experienced it. You open a website or an app for the first time and immediately feel confused about where to start. Not a great sign. After some searching, you find the option to “create a new account” at the top corner in tiny print, and you attempt to follow the registration form, filling…

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UX We’re Thankful For

our favorite user experience designs laid out on the iphone home screen

It’s the time of year when we pause to consider all we’re thankful for (and to gorge ourselves on carbs and turkey, only to fall into a tryptophan-induced coma while we attempt to watch another football game). Gratitude is often so underemphasized, a mere afterthought as we rush through our fast-paced lives. Humankind has a…

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The UX of Thanksgiving

designing the seating chart and platter flow at the thanksgiving table is essentially designing the thanksgiving user experience

THANKSGIVING CAN BE SUCH A DELIGHTFUL EXPERIENCE. There are mountains of mashed potatoes, heaps of stuffing, and, of course, pumpkin pie. But there are also things that can make the holiday not so enjoyable. These things include, but are not limited to: in laws, the Lions losing another football game, and poor planning. Planning the…

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Seeing Green: ROI and UX Design

"If you think good design is expensive, you should look at the cost of bad design." - Ralph Speith, CEO Jaguar

Have you heard the news? Companies that hire competent user-experience designers are seeing green. By green, I mean cash. Like, dollar bills, y’all (in the words of the O’Jays). First, for my non-techies out there, let me remind you what User Experience (commonly referred to as UX) is. UX is the science and design of…

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