Posts Tagged ‘UX Strategy’

The UX of International Travel

I’m writing this from the airport in Bucharest, Romania. Techsylvania (a leading tech conference of Eastern Europe) has invited me Cluj-Napoca to talk about my upcoming book and lead a workshop on Human-Centered Product Design. What better way to spend a 5-hour layover than writing an email for all of you? On my phone, no less (thanks Mailchimp app)!…

Read More

The Difference Between UI and UX

We’re talking about this again? Okay. It’s simple. UI–or User Interface–is like the steering wheel and dashboard in a car. It’s the stuff you use to interact with and control a system. Turn the wheel and the car turns. Move a handle and the blinker comes on. Twist a knob and the air conditioning comes…

Read More

When Business Goals ≠ User Goals

Twelve years ago at a SXSW afterparty Jeremy Keith, a fellow designer, first told me about “Twitter”. It was just a fledgling text message service at the time. At his encouragement, at 1:28 PM on March 10th 2007 I sent a text message to 40404 (this still works, btw) which read simply “Eating lunch“. Twitter…

Read More

User Experience Design in a Virtual World

Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating.  Full disclosure: I haven’t been a gamer since the Atari 2600. For context, Fortnite is a massively popular “battle royale” game. By massively popular, I mean…

Read More

Sprinting Like a Designer

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds agile sprint other than software development? Let’s talk definitions: in agile delivery, work is…

Read More