Posts Tagged ‘strategy’

How to Conduct a Brand Check-In

Developing your brand isn’t just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren’t working, the same goes for a business brand. Thankfully, conducting a brand check-in doesn’t need to be time-consuming and…

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Obsess Over Your Customers, Not Your Competition

customers and users

TL;DR – Your customers will be able to tell you more than your competitors ever will. Obsess over your customers – past, current and future – not your competition, and the results will speak for themselves. —  I spend a lot of time talking to clients. Most of that time is spent discussing strategy and…

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Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how could I choose just one of silver, gold and copper) and…

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Shop Talk: 6 Digital Strategy Tools We Love

digital strategy tools arranged on a desk

In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the tools you use to execute it. Having spent a significant amount of time investigating and…

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Impact: The Power of Purpose

You don’t have to be a philanthropist to do work that matters. Do you ever wonder whether your work matters? I do. I work in marketing – digital marketing to be more specific – and at times I’m confronted with the question of whether my work is impactful, and whether it matters. As someone who…

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Radio Waves

J Cornelius and Eric Holtzclaw on the radio waves

It’s always a treat when one of our own graces the radio waves! This week, Nine Labs founder and president, J Cornelius, had the pleasure of sitting down with Eric Holtzclaw of the Eric Holtzclaw Show (11a-12p, weekdays). Eric is a “serial entrepreneur” with 20+ years experience, and he’s passionate about helping other self-starters along…

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Marketing Outside of the Box

PepsiCo executive Brad Jakeman speaking at the Association of National Advertising’s annual “Masters of Marketing” conference

PepsiCo executive Brad Jakeman recently spoke at the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, FL, and he didn’t pull any punches when it came time for him to address to crowd. He did very little, if any, promotion of the PepsiCo brand; in fact, other than holding a blue can…

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Product Roadmaps That Lead to Success

Sample product roadmaps from ProductPlan

Ahhh, product roadmaps. If you’re a digital designer, chances are great that you’ve labored over one before. Love them or hate them, most organizations revolve around these sometimes-confusing pages. Product roadmaps detail the features a design team plans to implement over upcoming releases. Marketing departments depend on them for bits of insider info to use…

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Seeing Green: ROI and UX Design

"If you think good design is expensive, you should look at the cost of bad design." - Ralph Speith, CEO Jaguar

Have you heard the news? Companies that hire competent user-experience designers are seeing green. By green, I mean cash. Like, dollar bills, y’all (in the words of the O’Jays). First, for my non-techies out there, let me remind you what User Experience (commonly referred to as UX) is. UX is the science and design of…

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One Pixel at a Time

Welcome to the 21st century, an era when keeping up with the Joneses is a full-time job. Where are you living? Who are you wearing? What are you driving? In this day and age, cutting-edge fashion and designer duds dominate, and no one wants to be left with their knock-off True Religion jeans down around…

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