Posts Tagged ‘product strategy’

The Business Value of Design

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals with the goals of the customer. An unavoidable fact of the digital…

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4 Steps to a Human-Centered Business Model

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you’re selling products or services, you might find that traditional marketing isn’t working as well as you’d hoped. No matter how good your product or service is, you might have trouble grabbing and keeping the…

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