Posts Tagged ‘Product Strategy’

Using Hypotheses to Make Better Decisions at Scale

We talk about assumptions and hypotheses a lot when we’re developing product strategy and making decisions on what to build. Whether you’re creating something new or rethinking an existing product, you have to make some bold choices about what include or omit, what to spend time building and what to postpone or neglect entirely. Ideally,…

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Design is not that Important

John Maeda, former MIT professor and renown designer, sent shivers down the spines of designers everywhere in his recent Design in Tech Report when he made the bold statement “…in reality, design is not that important.” For years designers have been lobbying for, and getting, more authority and influence over how things get made. Overall that’s a…

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The Business Value of Design

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals with the goals of the customer. An unavoidable fact of the digital…

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4 Steps to a Human-Centered Business Model

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you’re selling products or services, you might find that traditional marketing isn’t working as well as you’d hoped. No matter how good your product or service is, you might have trouble grabbing and keeping the…

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