Posts Tagged ‘design’

The Business Value of Design

Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals with the goals of the customer. An unavoidable fact of the digital…

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Solid vs. Outline Icons: Which Are Faster to Recognize?

No doubt you’ve seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need to be easy to recognize in all sorts of situations,…

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The Best Design Advice is 200 Years Old

Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You’re not alone. I first heard of Ruskin years ago. The article linked below brought him back into focus. Read this, then read that. Ruskin…

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4 Steps to a Human-Centered Business Model

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you’re selling products or services, you might find that traditional marketing isn’t working as well as you’d hoped. No matter how good your product or service is, you might have trouble grabbing and keeping the…

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How to Conduct a Brand Check-In

Developing your brand isn’t just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren’t working, the same goes for a business brand. Thankfully, conducting a brand check-in doesn’t need to be time-consuming and…

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48in48: A weekend working for a great cause

All the 48in48 volunteers at General Assembly

Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have been for a better cause. 48in48 was founded two years ago with the deadline-direct mission…

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Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how could I choose just one of silver, gold and copper) and…

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Design Driven

Design Driven Hump Day Exchange Podcast Episode 2

J sat down last week for a chat with Sandbox ATL’s Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J’s time in the hot seat. The other panelists on this episode, fittingly themed Design Driven, are Amanda Rhein…

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Mobile Navigation Starts with the User

mobile navigation user on the go

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”; navigation options buried under difficult to click sub-menus (if you…

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Designing for Good

designing for good with inspiration from classic films

Inspiration from Sullivan’s Travels Years ago, my dad challenged himself to watch every great American film. Though my sister and I were but wee girls, we eagerly joined. We tried to stay awake for “Citizen Kane,” laughed through “Some like it Hot,” and relentlessly made fun of “2001: A Space Odyssey.” Nice shorts, dork. Have…

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