Posts Tagged ‘design’
4 Steps to a Human-Centered Business Model
Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you’re selling products or services, you might find that traditional marketing isn’t working as well as you’d hoped. No matter how good your product or service is, you might have trouble grabbing and keeping the…
Read MoreHow to Conduct a Brand Check-In
Developing your brand isn’t just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren’t working, the same goes for a business brand. Thankfully, conducting a brand check-in doesn’t need to be time-consuming and…
Read More48in48: A weekend working for a great cause
Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have been for a better cause. 48in48 was founded two years ago with the deadline-direct mission…
Read MoreKeep eCommerce Findability in Mind
Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how could I choose just one of silver, gold and copper) and…
Read MoreDesign Driven
J sat down last week for a chat with Sandbox ATL’s Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J’s time in the hot seat. The other panelists on this episode, fittingly themed Design Driven, are Amanda Rhein…
Read MoreMobile Navigation Starts with the User
On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”; navigation options buried under difficult to click sub-menus (if you…
Read MoreDesigning for Good
Inspiration from Sullivan’s Travels Years ago, my dad challenged himself to watch every great American film. Though my sister and I were but wee girls, we eagerly joined. We tried to stay awake for “Citizen Kane,” laughed through “Some like it Hot,” and relentlessly made fun of “2001: A Space Odyssey.” Nice shorts, dork. Have…
Read MoreFraming Your Design Challenges
There you are, in a meeting with your design team and someone asks “How are we going to do that?!” This is a design challenge, and it happens all the time. All-too-often what happens next is a haphazard discussion about quick fixes and hair-brained solutions. There’s a better way to tackle obstacles when they come up…
Read MoreJoining Forces with The Combine
When you have the opportunity to work with the smartest people around, you take it. We’re thrilled to announce that we’ve partnered with The Combine to provide digital marketing and design services to them and their ecosystem of companies. The Combine, headquartered in Atlanta, partners with enterprise organizations and technical founders to convert their promising…
Read MoreGood UX Wouldn’t Be So Hard to Find
As a UI designer, it is pretty easy to find yourself encountering bad UX design examples. Last February I had to file my taxes, not an easy task given my status as a non-resident. I filled out the standard tax form and received money back from the government, only to realize later after a little…
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