Posts Tagged ‘Customer Experience’

Who Decides Whether to Buy Your Product?

Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same person, sometimes they are multiple people. For example, if you’re buying new running shoes…

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Avoiding Analysis Paralysis

Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example: You’re on the condiments isle of your local grocer looking at 30 different jars of jelly. Some say organic on the label, while others have obscene amounts of sugar. You narrow your search for the…

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Human-centered Design isn’t just for digital businesses

Executives in legacy businesses, particularly those who aren’t digital-first, often ask me how human-centered design can help them when they aren’t shipping digital products. Look no further than the retail fashion chain Zara.  With over 2200 retail locations you might imagine the logistics and supply chain issues Zara faces are daunting. And you’d be right.…

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Your Cyclical SDLC is a Downward Spiral

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products – from conception to delivery – with a trusty old Software…

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Obsess Over Your Customers, Not Your Competition

customers and users

TL;DR – Your customers will be able to tell you more than your competitors ever will. Obsess over your customers – past, current and future – not your competition, and the results will speak for themselves. —  I spend a lot of time talking to clients. Most of that time is spent discussing strategy and…

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