How can you make sure you’re building something people want to use?

Here's how a lot of people think startups work:

  • 1. See a problem.

  • 2. Come up with a fix.

  • 3. Build a product.

  • 4. Launch it to the world.

  • 5. Successful business!

Sounds good, but it’s wrong!

No company makes it to the top without building a human-centered business.

Whether you only have an idea or just landed the latest round of funding, you can follow our Startup Roadmap to build a stronger company, better culture, and a product people love.

You might have done some of these steps already, and that's great. This Roadmap will help you fill in the blanks and bring more focus to your company.

Phase 1

Problem Validation

You might have a problem, but that doesn't mean other people do. You need to make sure other people have the same problem and are willing to pay for a solution before you spend too much time and money.

Activities in this phase:

  • Market Research
  • Competitive Analysis
  • Customer Discovery

Phase 2

Solution Design

Now that you know other people have this problem and you know who they are, it's time to start figuring out how to solve it.

Activities in this phase:

  • Empathy Mapping
  • User Journey Mapping
  • Value Proposition Development
  • Product ↔︎ Market Fit

Phase 3

Solution Validation

Once you have some ideas for how to solve this problem and you know who you're solving it for, it's time to create things and see how they work.

Activities in this phase:

  • Business Model Development
  • Paper Prototyping
  • Guerrilla User Testing

Phase 4

Brand Strategy

A brand is a combination of what you do and how people feel about. Now that you know what you're going to do and who you're doing for you can create a brand identity that resonates with your target market.

Activities in this phase:

  • Brand Ethos Development
  • Brand Naming and Identity
  • Market Positioning

Phase 5

Product Design

At this point, it's time to start making websites and applications. Our team will guide you through the process and make sure things are awesome.

Activities in this phase:

  • User Experience Design
  • Interaction Design
  • User Interface Design
  • Application Prototyping

Let's Do This

Ready to take your startup to the next level? Download the Startup Roadmap and get started today.