Brand / Company Positioning
- What is your why?
- Brand ethos/manifesto
- Your target market/audience demographics
- Your ‘elevator pitch’ / value proposition
- Last 6 months of website visitor analytics, preferably the ‘Audience Overview’ from Google Analytics. (How to Export)
- Last 6 months of email open and click through rates
- List of most popular content on your website (found in Behavior > Site Content > All Pages in Google Analytics).
- Summary of your email and social outreach strategy (if any)
- Trailing 6 months revenue and your revenue goals for 2016
- Average revenue per customer
- Average customer lifespan
- Customer acquisition cost (Cost of Sales)
- Current conversion rate
- Available inventory (number of hours per month available to sell)
- Current pricing strategy
- Summary of your sales and fulfillment process:
- how do you capture leads?
- how do you follow up?
- how do you nurture?
- how do you close?
- how do you onboard?
- how do you deliver?