Lab Notes

Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects? “Because I told you so” may work for parents, but it won’t get you…

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ROWE Your Boat

A fleet of ROWE boats where everyone contributes to the Results Oriented Work Enviornment

Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those preferences come challenges. I’m sure you have a running mental list of things you’ve loved and not-so-much loved about your…

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Why We’ve Gone Gadget Free at Meetings

Yeah, you read that right: our digital agency has gone gadget free at meetings. Take a deep breath, all ye techies, this is the best decision we’ve made since coffee, and I’ll tell you why. Let’s start with some brain science. Assuming you haven’t been living under a rock – no judgment to rock dwellers…

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48in48: A weekend working for a great cause

All the 48in48 volunteers at General Assembly

Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have been for a better cause. 48in48 was founded two years ago with the deadline-direct mission…

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Obsess Over Your Customers, Not Your Competition

customers and users

TL;DR – Your customers will be able to tell you more than your competitors ever will. Obsess over your customers – past, current and future – not your competition, and the results will speak for themselves. —  I spend a lot of time talking to clients. Most of that time is spent discussing strategy and…

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Discovery Project Protocol

J Cornelius on Ctrl+Click Podcast Discovery Project Only

TL;DR – A paid discovery project must provide the basis for decisions down the line – taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here. J was recently interviewed on a hyper-focused episode of the Ctrl+Click podcast, concentrating on Discovery Projects. Hosted by the…

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Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how could I choose just one of silver, gold and copper) and…

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Design Driven

Design Driven Hump Day Exchange Podcast Episode 2

J sat down last week for a chat with Sandbox ATL’s Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J’s time in the hot seat. The other panelists on this episode, fittingly themed Design Driven, are Amanda Rhein…

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Shop Talk: 6 Digital Strategy Tools We Love

digital strategy tools arranged on a desk

In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the tools you use to execute it. Having spent a significant amount of time investigating and…

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Mobile Navigation Starts with the User

mobile navigation user on the go

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”; navigation options buried under difficult to click sub-menus (if you…

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