Lab Notes

How we think and what we’re working on.

3 Ways Friction Can Ruin User Experience

October 21, 2015
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There is a reason why perpetual motion is scientifically impossible to achieve. Friction. Friction exists at every level in our physical world, and it should be applied to the digital world, too. It’s an important factor in the design of websites, apps, and systems. fric·tion…

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Spicing Up UX Design

October 20, 2015
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Inarguably, in today’s day and age, a business’ ability to connect with its customers is critical to success. There’s a new standard when it comes to engaging the consumer, and it can be summed up in one word: emotion. Customers don’t just want to find…

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How 7 UX Decisions Lead to Better Design

October 12, 2015
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When it comes to a company’s online success, it almost goes without saying that user experience is key. It’s becoming apparent, however, that digital-design culture is oversaturated with all things UX. The term “UX” is approaching buzz-phrase status, and I’m not sure many of us…

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We Don’t Do That

October 12, 2015
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In case you missed it, a lot has been happening over here at Nine Labs since Brad and I merged last year. We’ve added some really smart people to the team, and helped lots of great clients improve their businesses. That’s part of why I’m…

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Make Cheap Mistakes

June 28, 2015
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One of the most common conversations we have with prospective clients is about risk. Lots of people come to us with ideas they want to build into companies or products. Some of them are really good ideas. All of them have risk. What most people…

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Choose Your Own Adventure

March 30, 2015
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When it comes to considering a design project, there are three factors to take into account: How much it will cost? How long it will take? How good the finished product will be? Of the three factors, you’re going to have to pick two. You…

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Post-It Process

March 17, 2015
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If you walk by our office and see a wall covered in Post-It notes, odds are we’re in the throes of an information logistics planning session. Information Logistics is what we like to call it when we tackle content, UX, UI, and site architecture for…

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The Eureka Effect

March 4, 2015
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In a recent session with an enterprise software client, the EVP of Product was explaining how the development team was struggling with a workflow for one of their new applications. We looked at the interface wireframes for a solution. His cursor circled a section of…

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Looks Can Be Deceiving

February 26, 2015
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PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist). Form follows function – Frank Lloyd Wright Finding the balance…

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