Lab Notes

How we think and what we’re working on.

We Don’t Do That

October 12, 2015

In case you missed it, a lot has been happening over here at Nine Labs since Brad and I merged last year. We’ve added some really smart people to the team, and helped lots of great clients improve their businesses. That’s part of why I’m…

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Make Cheap Mistakes

June 28, 2015

One of the most common conversations we have with prospective clients is about risk. Lots of people come to us with ideas they want to build into companies or products. Some of them are really good ideas. All of them have risk. What most people…

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Choose Your Own Adventure

March 30, 2015

When it comes to considering a design project, there are three factors to take into account: How much it will cost? How long it will take? How good the finished product will be? Of the three factors, you’re going to have to pick two. You…

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Post-It Process

March 17, 2015

If you walk by our office and see a wall covered in Post-It notes, odds are we’re in the throes of an information logistics planning session. Information Logistics is what we like to call it when we tackle content, UX, UI, and site architecture for…

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The Eureka Effect

March 4, 2015

In a recent session with an enterprise software client, the EVP of Product was explaining how the development team was struggling with a workflow for one of their new applications. We looked at the interface wireframes for a solution. His cursor circled a section of…

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Looks Can Be Deceiving

February 26, 2015

PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist). Form follows function – Frank Lloyd Wright Finding the balance…

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It’s Better Together

February 3, 2015

People love to speak their mind, share their thoughts, their selfies, photos of their brunch. They want to be included, to have a say in how things are done. But even in today’s oversharing society, some clients are surprised when we want include them in…

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What is Brand Experience Design?

December 5, 2014

FERRARI. APPLE. IKEA. These are household names in much of the world. Each of them evokes certain feelings. You have a connection with each brand in some way, even if it’s at a distance. Regardless of where you see these brands you get a consistent…

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How Interfaces Impact User Satisfaction

October 13, 2014

We’ve become so used to technology being a part of our everyday lives that most of the time we don’t even think about its use. Behind the scenes, though, and particularly with the computerization of banking services, research now focuses heavily on how to best…

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