Lab Notes

The Eureka Effect

In a recent session with an enterprise software client, the EVP of Product was explaining how the development team was struggling with a workflow for one of their new applications. We looked at the interface wireframes for a solution. His…

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Looks Can Be Deceiving

PLEASING AESTHETICS DO NOT ALWAYS EQUAL EFFECTIVENESS. Some designs might look great but don’t seem to generate results for the business. Others might be visually underwhelming and drive a lot of revenue (just look at craigslist). Form follows function – Frank…

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It’s Better Together

People love to speak their mind, share their thoughts, their selfies, photos of their brunch. They want to be included, to have a say in how things are done. But even in today’s oversharing society, some clients are surprised when…

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What is Brand Experience Design?

FERRARI. APPLE. IKEA. These are household names in much of the world. Each of them evokes certain feelings. You have a connection with each brand in some way, even if it’s at a distance. Regardless of where you see these…

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How Interfaces Impact User Satisfaction

We’ve become so used to technology being a part of our everyday lives that most of the time we don’t even think about its use. Behind the scenes, though, and particularly with the computerization of banking services, research now focuses…

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