Lab Notes

How we think and what we’re working on.

A fleet of ROWE boats where everyone contributes to the Results Oriented Work Enviornment

ROWE Your Boat

December 13, 2016
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Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those preferences come challenges. I’m sure you have a running mental…

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Why We’ve Gone Gadget Free at Meetings

November 10, 2016
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Yeah, you read that right: our digital agency has gone gadget free at meetings. Take a deep breath, all ye techies, this is the best decision we’ve made since coffee, and I’ll tell you why. Let’s start with some brain science. Assuming you haven’t been…

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All the 48in48 volunteers at General Assembly

48in48: A weekend working for a great cause

November 2, 2016
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Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have been for a better cause.…

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customers and users

Obsess Over Your Customers, Not Your Competition

October 25, 2016
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TL;DR – Your customers will be able to tell you more than your competitors ever will. Obsess over your customers – past, current and future – not your competition, and the results will speak for themselves. —  I spend a lot of time talking to…

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J Cornelius on Ctrl+Click Podcast Discovery Project Only

Discovery Project Protocol

September 16, 2016
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TL;DR – A paid discovery project must provide the basis for decisions down the line – taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here. J was recently interviewed on a hyper-focused episode of…

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Keep eCommerce Findability in Mind

September 9, 2016
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Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how could…

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Design Driven Hump Day Exchange Podcast Episode 2

Design Driven

September 2, 2016
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J sat down last week for a chat with Sandbox ATL’s Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J’s time in the hot seat. The other…

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digital strategy tools arranged on a desk

Shop Talk: 6 Digital Strategy Tools We Love

August 22, 2016
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In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the tools you use to execute…

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mobile navigation user on the go

Mobile Navigation Starts with the User

August 16, 2016
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On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

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