Lab Notes

How we think and what we’re working on.

The Sonic Backlash

May 10, 2019
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Making movies is expensive. Very expensive. Reports say the new Sonic the Hedgehog movie was budgeted at $90MM, before the backlash. “What backlash?” you ask? Read on… For those who don’t know, Sonic the Hedgehog was a wildly popular video game from the 90’s. Any gamer born…

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The New Economy & Scaling Fast

April 26, 2019
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In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choices. People relied on advertising and word-of-mouth to learn about new products and services. Companies would create new…

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Who Decides Whether to Buy Your Product?

April 19, 2019
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Not all buyers are the same. In every transaction, big or small, you have an economic buyer, the person who makes the money decision, and you have the needs buyer, the person who needs their problem solved. Sometimes these buyers are the same person, sometimes they are…

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The Rise of No-Code App Development

April 12, 2019
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My inbox has been flooded with news about startups offering ways to create apps with no-code. Most of them aren’t much more than API connected spreadsheets on steroids, and that’s not an insult. Some are much more than that, offering complex data integrations and sophisticated…

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Avoiding Analysis Paralysis

April 12, 2019
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Have you ever fallen victim to analysis paralysis? I bet you have. Not sure what that is? Here’s an example: You’re on the condiments isle of your local grocer looking at 30 different jars of jelly. Some say organic on the label, while others have…

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Using Hypotheses to Make Better Decisions at Scale

April 5, 2019
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We talk about assumptions and hypotheses a lot when we’re developing product strategy and making decisions on what to build. Whether you’re creating something new or rethinking an existing product, you have to make some bold choices about what include or omit, what to spend…

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Using Exchange Theory to Guide Pricing Decisions

April 5, 2019
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How do you decide whether something is valuable to you? What’s the right price for your product or service? How much is too much? Or too little? Unless you’re in a commodity market where you can use your competition’s prices as a guide (like domain…

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The Difference Between UI and UX

March 29, 2019
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We’re talking about this again? Okay. It’s simple. UI–or User Interface–is like the steering wheel and dashboard in a car. It’s the stuff you use to interact with and control a system. Turn the wheel and the car turns. Move a handle and the blinker…

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An Apple Event Without New Hardware?

March 29, 2019
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You don’t have to go far to find someone talking about Apple’s latest announcements. There are a lot of opinions out there about what this announcement means and how Apple is attempting to transform itself into a media company. Those are knee-jerk reactions. It’s unlikely they’re…

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