Lab Notes

How we think and what we’re working on.

customers and users

Obsess Over Your Customers, Not Your Competition

October 25, 2016

TL;DR – Your customers will be able to tell you more than your competitors ever will. Obsess over your customers – past, current and future – not your competition, and the results will speak for themselves. —  I spend a lot of time talking to…

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J Cornelius on Ctrl+Click Podcast Discovery Project Only

Discovery Project Protocol

September 16, 2016

TL;DR – A paid discovery project must provide the basis for decisions down the line – taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here. J was recently interviewed on a hyper-focused episode of…

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Keep eCommerce Findability in Mind

September 9, 2016

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix of multiple metallics (how could…

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Design Driven Hump Day Exchange Podcast Episode 2

Design Driven

September 2, 2016

J sat down last week for a chat with Sandbox ATL’s Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J’s time in the hot seat. The other…

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digital strategy tools arranged on a desk

Shop Talk: 6 Digital Strategy Tools We Love

August 22, 2016

In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the tools you use to execute…

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mobile navigation user on the go

Mobile Navigation Starts with the User

August 16, 2016

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a link to “view full site”;…

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designing for good with inspiration from classic films

Designing for Good

August 11, 2016

Inspiration from Sullivan’s Travels Years ago, my dad challenged himself to watch every great American film. Though my sister and I were but wee girls, we eagerly joined. We tried to stay awake for “Citizen Kane,” laughed through “Some like it Hot,” and relentlessly made…

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to solve a design challenge ask more questions

Framing Your Design Challenges

August 9, 2016

There you are, in a meeting with your design team and someone asks “How are we going to do that?!” This is a design challenge, and it happens all the time. All-too-often what happens next is a haphazard discussion about quick fixes and hair-brained solutions.…

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Joining Forces with The Combine

July 27, 2016

When you have the opportunity to work with the smartest people around, you take it. We’re thrilled to announce that we’ve partnered with The Combine to provide digital marketing and design services to them and their ecosystem of companies. The Combine, headquartered in Atlanta, partners…

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