Lab Notes

How we think and what we’re working on.

The Business Value of Design

March 15, 2019
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Look at the last 5 years. The black line is the S&P 500. The colored lines are companies who use human-centered design and design thinking as a core product strategy. Great design process drives real results. The trick is aligning the business goals with the…

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The Biggest Design Problem on the Internet

March 8, 2019
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Authentication. Or in everyday terms, usernames and passwords. We all have too many, and managing them is a major pain. That pain is exponential for companies who have to manage credentials for their employees. I’ve seen corporate IT managers pull their hair out (literally) over…

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From Idea to Revenue as Fast as Possible

March 8, 2019
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You probably get ideas all the time, and a lot of ideas seem good at the time you have them. A few ideas turn out to be good, a few of those turn into products, and even fewer turn into viable businesses. The difference between…

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Solid vs. Outline Icons: Which Are Faster to Recognize?

March 1, 2019
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No doubt you’ve seen lots of icons while using your favorite websites and apps. Have you ever thought about which icons are easier to recognize? Icons are one of those little details that can make or break the experience of using an app. They need…

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User Experience Design in a Virtual World

March 1, 2019
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Fortnite and Apex Legends are no doubt juggernauts in the game world. The difference many in the game community are calling out between these two game ecosystems is fascinating.  Full disclosure: I haven’t been a gamer since the Atari 2600. For context, Fortnite is a…

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The Best Design Advice is 200 Years Old

February 22, 2019
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Every once in a while something from the past becomes front and center again. History repeats itself, and all. Such is the case with John Ruskin. Never heard of him? You’re not alone. I first heard of Ruskin years ago. The article linked below brought…

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Spotify Wants all Your Ears

February 22, 2019
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It’s no secret that Spotify is pushing hard to get as many monthly subscribers as possible. It’s all about the MRR. Last week they announced the acquisition of Gimlet (producers of severalgreatpodcasts you should try) and Anchor. All in, Spotify plans to spend an estimated $500MM on acquisitions…

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Ford Bets Big on Design Thinking

February 8, 2019
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Why did Ford hire a furniture maker as CEO instead of someone with more automotive experience? The short story is because Jim Hackett understands the importance of designing products for the people who will use them. “the question hovering over the car industry is basically…

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4 Steps to a Human-Centered Business Model

December 6, 2017
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Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you’re selling products or services, you might find that traditional marketing isn’t working as well as you’d hoped. No matter how good your product or…

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