Lab Notes

How we think and what we’re working on.

Empathy Maps: The Business of Putting Users First

August 15, 2017

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before. While we start the design phase…

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UX Design, UI Design and No Design  —  Oh My!

August 8, 2017

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is “what do you do for…

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Don’t Leave Behavioral Economics Behind

July 25, 2017

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled. In case you’re unfamiliar, Audible…

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Sprinting Like a Designer

July 11, 2017

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other kinds agile sprint other than…

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Your Cyclical SDLC is a Downward Spiral

March 7, 2017

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I worked on software products –…

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Value-First Communication

January 31, 2017

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and prospects? “Because I told you…

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A fleet of ROWE boats where everyone contributes to the Results Oriented Work Enviornment

ROWE Your Boat

December 13, 2016

Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those preferences come challenges. I’m sure you have a running mental…

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Why We’ve Gone Gadget Free at Meetings

November 10, 2016

Yeah, you read that right: our digital agency has gone gadget free at meetings. Take a deep breath, all ye techies, this is the best decision we’ve made since coffee, and I’ll tell you why. Let’s start with some brain science. Assuming you haven’t been…

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All the 48in48 volunteers at General Assembly

48in48: A weekend working for a great cause

November 2, 2016

Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have been for a better cause.…

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