Lab Notes

Why We’ve Gone Gadget Free at Meetings

Yeah, you read that right: our digital agency has gone gadget free at meetings. Take a deep breath, all ye techies, this is the best decision we’ve made since coffee, and I’ll tell you why. Let’s start with some brain…

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48in48: A weekend working for a great cause

All the 48in48 volunteers at General Assembly

Everybody’s Working for the Weekend On October 21, a swarm of eager designers descended on General Assembly, Atlanta. Volunteers from design and development shops of all shapes and sizes had signed up to donate their weekends, and it couldn’t have…

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Obsess Over Your Customers, Not Your Competition

customers and users

TL;DR – Your customers will be able to tell you more than your competitors ever will. Obsess over your customers – past, current and future – not your competition, and the results will speak for themselves. —  I spend a…

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Discovery Project Protocol

J Cornelius on Ctrl+Click Podcast Discovery Project Only

TL;DR – A paid discovery project must provide the basis for decisions down the line – taking the time to establish competitive, market, and consumer insights will show you the way forward. Audio and transcript here. J was recently interviewed…

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Keep eCommerce Findability in Mind

Replacing Shoes, Replacing Shopping Habits The story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic shoe trend, but these were a tactful mix…

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Design Driven

Design Driven Hump Day Exchange Podcast Episode 2

J sat down last week for a chat with Sandbox ATL’s Scott Henderson on the Hump Day Exchange Podcast. After an intro that mentions his holy trinity (whisky, cigars, and the Big Green Egg) the first 15 minutes are J’s time in…

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Shop Talk: 6 Digital Strategy Tools We Love

digital strategy tools arranged on a desk

In 2016, your business cannot be successful without a strong digital strategy. But as we all know, the hard part is the execution, not the strategy. When you boil it down, your digital strategy is only as strong as the…

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Mobile Navigation Starts with the User

mobile navigation user on the go

On Mobile Devices, finding your way on apps or websites of any significant size can be frustrating. You’re faced with one of three options: limited navigation items that fit on the side or top, truncated to save room with a…

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Designing for Good

designing for good with inspiration from classic films

Inspiration from Sullivan’s Travels Years ago, my dad challenged himself to watch every great American film. Though my sister and I were but wee girls, we eagerly joined. We tried to stay awake for “Citizen Kane,” laughed through “Some like…

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