Lab Notes

How we think and what we’re working on.

The Power of a Customer Advisory Council

September 9, 2019
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As long as you’re continuously talking to your customers, you don’t necessarily have to add more features, but you do need to improve how well you’re solving their problems. A great way to do this early on is by forming an advisory council. Identify your…

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What Makes a Healthy Design Team?

August 30, 2019
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This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. My book was released on Tuesday and my inbox exploded with questions like “why did you write the book?” and “what’s the…

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Do you *really* understand your User Journey?

August 23, 2019
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A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down…

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Don’t Build a MVP!

August 16, 2019
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A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer. A common mistake people make with an MVP is to build…

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The Importance of a Great Design Process

August 9, 2019
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Ever notice a recurring theme in your life? I’ve had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here. If you’ve ever watched The Profit you know Marcus Lemonis gives a…

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The Solution Is Your Destination

August 2, 2019
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It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful. That same flight from New York to London…

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Fall in Love with the Problem, Not the Solution

July 26, 2019
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A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it…

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Features vs Benefits: What’s the Difference?

July 19, 2019
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It’s important to think about both features and benefits when you’re creating a product or service. What’s the difference? Features are generally quantifiable or tangible. Usually, they relate to a specification of a product or service. Benefits are generally outcomes that a product or service…

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How Your Customer’s Brain Decides What to Pay For

July 5, 2019
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The interplay between the three factors of your customer’s needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay. This is what’s known as exchange theory. Here’s the gist: if the perceived value of your product is…

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