Lab Notes

How we think and what we’re working on.

Don’t Build a MVP!

August 16, 2019
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A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer. A common mistake people make with an MVP is to build…

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The Importance of a Great Design Process

August 9, 2019
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Ever notice a recurring theme in your life? I’ve had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here. If you’ve ever watched The Profit you know Marcus Lemonis gives a…

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The Solution Is Your Destination

August 2, 2019
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It’s easy to fly from New York to London as a passenger. You get on the plane, listen to the announcements, order a drink, watch a couple movies, and then land in London. It’s all very uneventful. That same flight from New York to London…

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Fall in Love with the Problem, Not the Solution

July 26, 2019
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A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it…

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Features vs Benefits: What’s the Difference?

July 19, 2019
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It’s important to think about both features and benefits when you’re creating a product or service. What’s the difference? Features are generally quantifiable or tangible. Usually, they relate to a specification of a product or service. Benefits are generally outcomes that a product or service…

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How Your Customer’s Brain Decides What to Pay For

July 5, 2019
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The interplay between the three factors of your customer’s needs, wants, and fears affects the perceived value of your product. Which is hugely important because it plays into how people decide what to pay. This is what’s known as exchange theory. Here’s the gist: if the perceived value of your product is…

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The End of an Era at Apple

June 28, 2019
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Welp. It’s over, kids. Or soon will be. The much celebrated and literal Knight of Design, Sir Jony Ive, has decided to leave Apple. The Financial Times broke the news yesterday saying “Jony Ive is leaving Apple after more than two decades in which his iconic designs…

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Building Products in The New Economy

June 28, 2019
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In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choice. People relied on advertising and word-of-mouth to learn about new products and services. Companies would create new…

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Empathy and Personalization at Scale

June 21, 2019
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They say everyone’s favorite thing to hear is their own name. That’s why sales people are trained to learn your name quickly and use it a few times in conversation, to build rapport and trust.  Emails and websites use your name to show they recognize who…

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