Lab Notes

A glimpse into what we're up to and how we think.

4 Steps to a Human-Centered Business Model

Understanding what people want and designing things that satisfy them is the most powerful way to achieve business goals. Whether you’re selling products or services, you might find that traditional marketing isn’t working as well as you’d hoped. No matter…

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How to Conduct a Brand Check-In

Developing your brand isn’t just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and maintenance. Just as you make adjustments and refinements in your life when things aren’t working, the same goes…

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Empathy Maps: The Business of Putting Users First

Working in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the business world hasn’t heard “empathy” within the context of a professional organization before. While…

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UX Design, UI Design and No Design  —  Oh My!

Can I share with you that I am not that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised that my go-to small talk question (a party faux-pas) is…

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Don’t Leave Behavioral Economics Behind

I have this problem right now. I’ve been trying to cut down on discretionary spending (especially recurring payments). This means no Netflix and even my precious gym membership is on hold. It also means my Audible membership has been canceled.…

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Sprinting Like a Designer

So you know how the Olympics has a bunch of different sports? Sports where individuals are competing for time? We can all agree that there are different kinds of sprinters — runners, cyclists, swimmers, oh my! What if there were also other…

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Your Cyclical SDLC is a Downward Spiral

At some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based thing pulled up in an internet browser. At subsequent points in my life, I…

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Value-First Communication

Communication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re positioning has value. But do you know how to effectively communicate that value to your customers and…

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A fleet of ROWE boats where everyone contributes to the Results Oriented Work Enviornment

ROWE Your Boat

Most of us have worked in several environments over the course of our professional tenures. Every office is different, with individual subcultures, expectations, “vibes” and jargon. And with those differences come preferences. And with those preferences come challenges. I’m sure…

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